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750 went out last week, to be followed by another 4500 odd this week. Feedback so far is favourable. The new image is much fresher and more modern than our earlier garb. The idea came from using the internet. The blue bar across the front cover was conceived as a website banner, which went through a few versions until we settled on the final one. It works.
Orders at the office are brisk. More and more old customers are coming back as overseas supply becomes increasingly problematic and expensive. Online orders too are on an uptrend, and might set a new monthly record in September. That's before the catalogue hits the doorstep. Do I dare to sound optimistic? If ever I did dare, this is the moment. The final quarter of 2012 will be interesting.
Henry Curteis
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