The new catalogue is
ready but not printed! Printing will be ready for I.J.L. on September 2nd, the printer assures us. Here is the front cover. It's a totally new image for the company, much more retailer-minded and useable instore for showing the catalogue to customers, rather than keeping it in the office and using it simply for order referencing. It features our new strapline - Curteis Jewellery -
Be Sure.
That's not all we have to report.
We are also launching a range of '
Packages' which get regular sellers like gold chain, lockets and earrings on display alongside the brands. Jewellers need to display regular sellers in the same way as they do brands, or they lose sales unnecessarily. We provide the display stands free of charge which is quite an encouragement. It's a hassle free way to stock chain, as stock control becomes visual. Jewellers can have their own logo printed on the displays. These have been going very well on test.
The new catalogue is also available online within curteis.com as Curteis Instore, where the entire product range is displayed with recommended prices. If customers want to look for more choice, it's available at the click of a mouse, or the slide of finger on an iPad. Jewellers have never had such a well-organised programme for selling jewellery. Navigation uses thumbnails and filters so it's fast to get around a large range of choice and see what's available.
See you at IJL. We're at H141. Sunday Sept 2nd onwards. Curteis Creates will be at B48.
