The Trade Show Is About Winning In The Marketplace

It's all go here as we are prepare for Spring Fair at the NEC Birmingham in two weeks from now, Sunday the 5th February - 9th February. We optimistically call it The Spring Fair, hoping to see new shoots of growth from product launches and the recruiting of new customers and sales leads, bolstering our online campaigns.

In truth early February is usually quite wintery. But for jewellers, the onslaught of Christmas is far enough behind us all for it to feel like a new year, with new challenges ahead, and another turn of the seasons not far away, as the days start to get lighter and longer.

The jewellery show is the UK's leading Jewellery trade event that takes place across two seasons. No matter how good our other marketing plans and campaigns are doing, there is still nothing quite as immediate as meeting customers face to face, seeing your reactions, and hearing your comments. By the end of the time on stand, if we didn't know for sure what was working, or not working at the beginning, we always know for sure by the end of the five days how things are, and where we need to put our next efforts.

In a single hall which brings together the full mix of jewellery and jewellery related products, showcasing what the whole industry has to offer, all of us get the feel of what is going on, in a way which would be impossible sat behind a desk.

We offer our customers old and new the opportunity to see our new collections, review our product range, and catch up with the latest developments at Curteis.

This year, amongst many other things, we will be showcasing three new modern locket designs alongside our new ball lockets with both polished and matt effect. As well as adding to our successful Echo and Instinct collections.

Here's a sneak peek below :

 

In the next few months, we will be reprinting our updated 400 page catalogue, and launching a mobile version of the website. You can soon be showing jewellery or browsing price and stock information whenever you carry your handset. And here you are reading a blog post.

The number of channels opening up between us and our customers is growing fast. But however many new channels open up, and however effective they become, the face-to-face discipline of the trade shows will always remain a key part of winning in the marketplace.

PICTURE OF THIS YEAR'S SPRING FAIR TRADE STAND FEATURING CURTEIS CHAT.

Why not come along for a chat, you can catch up with us at Hall 17 stand P59

We'll have lots more news on the show so watch this space.




Posted 17.01.12 Claire Davies Sales Manager